Luxury Jewelry Redefined: Prada’s Unique Product Positioning

Prada model wearing jewelry

In our blog post last week, we discussed the importance of product positioning, particularly when navigating the lab-grown diamond space. This week, we’ll take a look at luxury brand Prada’s unique positioning for their latest jewelry collection. Last October, Prada launched its first fine jewelry collection, which serves as an excellent example of unique positioning. […]

The Diamond Conundrum – Clarity Through Positioning

Ring from Minty with two diamonds on a purple background

Here are two hard truths that many jewelers must grapple with. One, lab-grown diamonds aren’t going anywhere. Two, the diamond industry is not going to swoop in with a clever ad campaign that positions lab-grown diamonds as the latest cubic zirconia. This means that every jewelry manufacturer and retailer is going to have to independently […]

Clarity: Why Transparency in Jewelry Marketing Matters

Picture of rings with sustainability badge

The Sparkle of Transparency Consumers have access to more information about brands than ever before. Because of that, they expect to establish a certain level of trust with a company before making a purchase—especially when making a high-dollar luxury purchase, like buying a piece of jewelry. No longer satisfied with just the sparkle of a […]

Expect Social Media to Drive Holiday ROI

Holiday Trends

Social Media to Give the Gift of Strong ROI this Holiday Season The 2023 holiday retail season is right around the corner, and the expected impact of social media on ROI is bigger than ever before. A striking 27% year-over-year surge in traffic referrals from social media platforms during the first quarter of 2023 serves […]

Women and the Rise of Analog Watches

Woman Wearing Analog Watches

Our tech constantly bombards us with notifications, alerts, and messages, distracting us and shortening our attention spans. So, is it any wonder that analog watches, with their old-school ticking movements, are making a comeback among women who are seeking a respite from the constant barrage of notifications and digital data collection? For many, the shift […]

Are Social Media Channels the Preferred Search Engine?

Young adults using cell phones to search internet

Google and Bing! are currently battling to see which search engine can best leverage new AI tools. But a formidable challenger has emerged in the search engine category from an unexpected medium: social media. In a recent report, a stunning 82% of consumers have declared their preference for social media as their go-to search engine, […]