Luxury Jewelry Redefined: Prada’s Unique Product Positioning

Prada model wearing jewelry

In our blog post last week, we discussed the importance of product positioning, particularly when navigating the lab-grown diamond space. This week, we’ll take a look at luxury brand Prada’s unique positioning for their latest jewelry collection. Last October, Prada launched its first fine jewelry collection, which serves as an excellent example of unique positioning. […]