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JEWELRY'S
ADVERTISING AGENCY

Ever hear “Every Kiss Begins with Kay”? We created that. “He Went to Jared” may also ring a familiar bell. Those are just two examples of the iconic work that makes Stern America’s top jewelry advertising agency.

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Play Video about Jewelry Video Reel

WE HAVE SPENT MORE THAN 30 YEARS CREATING BREAKTHROUGH MARKETING FOR B2B AND B2C JEWELRY BRANDS.

BRILLIANT SUCCESS STORIES

A testament to our success in the jewelry industry, Stern elevated Kay from a regional jeweler to America’s #1 jewelry store.

Working with Kay for nearly 30 years, we created their most iconic marketing campaigns. 

In the 1990s, big box retail stores ruled the retail landscape. Partnering with Signet Jewelers, we helped create Jared, the Galleria of Jewelry – America’s first nationwide big box jewelry store. 

We coined “He Went to Jared” and created more than 20 years of marketing campaigns reassuring men that they couldn’t go wrong with a piece of Jewelry from Jared.

A large, independently owned jewelry retailer, Rogers and Hollands is known throughout the midwest. To differentiate their Rogers & Hollands and Ashcroft & Oak brands, we created a bold, fun, sassy new brand voice across all channels.   

Stern helped steer the roll-out of THE LEO Collection, featuring The LEO First Light Diamond, The LEO Ideal Cut Diamond and THE LEO Legacy Lab-Grown Diamond. 

We continue to work with the diamond brand on helping them drive both B2B and B2C interest for their diamond brands. 

We emphasized Zales’ identity as “The Diamond Store” by giving a stronger voice to diamond engagement brands like Vera Wang and Disney. 

We helped introduce Kay Jewelers and Jared customers to Le Vian, teaching them about the wonders of Chocolate Diamonds. We also helped them expand their offering of colored diamonds as they continued to innovate their product assortment.

Through our partnership with Kay Jewelers, we helped introduce Neil Lane to the general public. 

WE OUTWORK & OUTSHINE
YOUR COMPETITORS

OUR DECADES OF EXPERIENCE AS A JEWELRY FOCUSED ADVERTISING AGENCY MEANS WE ARE UP TO ANY CHALLENGE. WE CONSTANTLY STAY AHEAD OF CHANGING MARKETING LANDSCAPES, REVOLVING PRODUCT TRENDS, & CONSUMER PURCHASING BEHAVIORS.

From brand strategy, positioning, and naming to omnichannel marketing including broadcast, social, UX website creation, and sales presentations, we are uniquely qualified to deliver messaging that breaks through clutter and helps our clients meet their business objectives.

WE ALWAYS LOVE
TO HEAR "YES!"

Need a great name and integrated campaign to champion your new product? Ready for an attention-grabbing brand relaunch? Just want a refresher course on the 4 C's over a beer? Let’s set up a call and see how we can take your jewelry to top-of-mind and top-of-the-gift-list.