QSR & FAST CASUAL
QSR & FAST CASUAL
QSR Advertising is in our DNA. For more than 60 years. we have helped QSRs and Fast Casual restaurants, as well as their co-op partners, elevate their brands.
From iconic brand campaigns, local store marketing activations, grand opening support, and even the development of pricing and promotions, Stern has helped restaurants grow, scale, and succeed.
If you are a marketing leader at a QSR or Fast Causal chain, we’d love to chat. Connect with us by clicking the link below.
GIVING MCDONALD'S EXTRA VALUE
For over 60 years, Stern and McDonald’s embodied a true marketing partnership. By leveraging cross-functional teams, we delivered integrated marketing solutions well beyond just a creative concept or media buy.
Our robust portfolio of industry knowledge and insights enabled us to deliver positive business results for each local co-op partner across a number of regions including Cleveland, Buffalo, New York, Pittsburgh, Wichita and Syracuse.
POINTS OF PRIDE:
FIRST agency ever hired by a McDonald's co-op in 1961
Led 1,600 restaurants across 6 co-ops increasing average restaurant sales from $1.2MM to $2.7MM
Invented the $9.99 DINNER BOX, re-energizing the dinner day part with an 8% SALES LIFT
CREATED THE 8 FOR $0.88 MENU - the precursor to the Dollar Value Meal
Directed the longest streak of positive transaction counts in the United States - 3.5 YEARS
Helped the Northeast Ohio co-op become the country’s #1 CO-OP MULTIPLE TIMES (the only “rust belt” co-op to ever do it)
A FEW OF OUR HIGHLIGHTS
QSR & FAST CASUAL SERVICES
Activation and creation of campaigns that address a range of local marketing issues and opportunities, including MRPs, rebuilds, grand openings, and down store plans.
Providing comprehensive margin analysis, projections and insights for all recommended marketing programs. Consistent monitoring of program performance throughout offer life cycles, timely and thorough post promotional analysis, and delivery of cross-market comparisons and insights.
Development of annual merchandising plan based on the marketing calendar ad scaled based on organizational or franchise needs.
Customization, management, and distribution of all marketing related restaurant communications.
Management of meetings in accordance with co-op bylaws. Partner with corporate and regional leaders to provide seamless integration of national and local program recommendations.
Execution of omnichannel planning, buying, active stewardship and monitoring, post-buy reporting, added value and sponsorship negotiating.
Activation of national programs, crisis communications, execution of people team initiatives, press kit executions, local brand elevation programs, local store marketing executions, on-site contact, and execution for all local media events.
Leveraging of local consumer insights in the delivery of all local initiatives from conception through production and final delivery. This includes original television and radio creative, shell-fill, print, out-of-home, and digital. We can design and produce all support materials in-house for all initiatives. These include PR/brand programs, FSI/direct mail, co-op merchandising, sponsorship signage, recruitment kits, crew assist elements, and LSM activations.
Building organic and paid strategies, creation of social calendars, community management, development of content across platforms, influencer management, test and learn program development, performance optimization, and reporting.