Activation and creation of campaigns that address a range of local marketing issues and opportunities, including MRPs, rebuilds, grand openings, and down store plans.

Providing comprehensive margin analysis, projections and insights for all recommended marketing programs.  Consistent monitoring of program performance throughout offer life cycles, timely and thorough post promotional analysis, and delivery of cross-market comparisons and insights.

Development of annual merchandising plan based on the marketing calendar ad scaled based on organizational or franchise needs.

Customization, management, and distribution of all marketing related restaurant communications.

Management of meetings in accordance with co-op bylaws.  Partner with corporate and regional leaders to provide seamless integration of national and local program recommendations.

Execution of omnichannel planning, buying, active stewardship and monitoring, post-buy reporting, added value and sponsorship negotiating.

Activation of national programs, crisis communications, execution of people team initiatives, press kit executions, local brand elevation programs, local store marketing executions, on-site contact, and execution for all local media events.

Leveraging of local consumer insights in the delivery of all local initiatives from conception through production and final delivery.  This includes original television and radio creative, shell-fill, print, out-of-home, and digital. We can design and produce all support materials in-house for all initiatives.  These include PR/brand programs, FSI/direct mail, co-op merchandising, sponsorship signage, recruitment kits, crew assist elements, and LSM activations.

Building organic and paid strategies, creation of social calendars, community management, development of content across platforms, influencer management, test and learn program development, performance optimization, and reporting.