What Jewelers Get Wrong About the 4Cs

Loose Diamonds

For many couples, choosing an engagement ring can feel like a daunting task, especially now with so many diamond options available to consumers. For years, one of the most common tactics jewelers have used to help build consumers’ confidence is through teaching them about the 4Cs – cut, color, clarity, and carat weight. As a […]

Expect Social Media to Drive Holiday ROI

Holiday Trends

Social Media to Give the Gift of Strong ROI this Holiday Season The 2023 holiday retail season is right around the corner, and the expected impact of social media on ROI is bigger than ever before. A striking 27% year-over-year surge in traffic referrals from social media platforms during the first quarter of 2023 serves […]

Women and the Rise of Analog Watches

Woman Wearing Analog Watches

Our tech constantly bombards us with notifications, alerts, and messages, distracting us and shortening our attention spans. So, is it any wonder that analog watches, with their old-school ticking movements, are making a comeback among women who are seeking a respite from the constant barrage of notifications and digital data collection? For many, the shift […]